The brief was to create a challenger brand to put on the supermarket shelf. I was finding an alternative to cling film so this is why I replaced it with a Beeswax wrap. I wanted it to stand out so linked the black and yellow to bees and thought it would relate to the product when wrapped up.
Advertising looks to show the brand and product in use.
This is how the advertising would look like if was to be put in the underground.
This is how the advertising would look outside the supermarket.
How the packaging would look like
How a Taxi would look wrapped up in the branding
